We were inspired by Slack, it is somewhat negative as well. Also something that is associated with startups.
What do your users aspire to?
Not burnout.
Whenever I hear the word burnout, I think of serious mental health and relationship problems, with a whiff of divorce and depression. Like, I'm reminded of this blog post: http://jessenoller.com/blog/2015/9/27/a-lot-happens