This article has a lot of wrong or otherwise misleading information. One I haven't noticed in the comments so far is that the author refers to Chromium as being free and open-source. It isn't [0]. It downloads more Google account and activity tracking related blobs than ever when building the code as well.
While I agree with the gist of the article, this is worth pointing out since a lot of people do use Chromium because it is advertised this way, thinking that somehow they are not playing into the Chrome/Google monopoly. For those interested, there is an alternative build without all the google stuff baked in: https://github.com/Eloston/ungoogled-chromium