Haha I love how 90% of the comments are from just exactly the same people who he wrote this blog post for, and they still make the same points again :D

I have an indie game myself (Skyturns on G Play) and if you are not an artist, making good art is simply really hard. Someone says ”this menu is ugly”, and the cognitive load of making it meet their expectations is massive.

I even have graphically skilled people critiquing my game, paying them, but then coming back with more ugly menus. A real skilled professional art director is hard to find, recruit and motivate.

On a small scale its a ton of freedom to just let your game be somewhat ugly and just focus on what you yourself is great at.

For all the 1000 opinions I’ve heard about my games menus, not one of these people have produced something better. That 1001st person who actually knows drawing, colors and UX is the professional art director, which is possible to find, but the energy required to find him/her and pay is also something that can go somewhere else!