But Tesla is reinvesting a lot. And it's growing the market for electric cars, setting up infrastructure, etc. He might be selling at a loss initially in order to create the volume that will eventually drive down the cost so he can generate a profit. From what I understand, the big reason he keeps losing money on selling cars is that by the time the previous car starts making a profit, he's already already started selling the next one at greater volume, creating new loss that drowns the fresh profit from that previous car.