- Lower risk of looking bad. Date didn't go bad? No worries.. none of your friends have to find out it was your fault.
- Less pressure from family and friends to pair up with someone. They'll only find out when you're ready.
- Fewer couples meet at work - there are many reasons for this, and some may even argue that this is for the better. But, this does mean that more people will meet online.
- Fewer couples meet at church. There just aren't as many church goers in Western countries as before. Again, there are a few reasons for this.. but the result is that more people end up online.
- People move more than ever. And it becomes more difficult to meet someone as we get older (no school to be a common connection), and one day you just want to meet your next relationship. So you get right down to business: get an online dating account.
- More choices to find that perfect someone online.