The one thing that absolutely drives me up the wall is the recent touting of "Tim Ferriss's 'Slow-Carb' Diet" as if this was some sort of revelation previously withheld from the masses. Every time I hear somebody saying they're following it from 4HB I think, "These principles have been freely available and many times presented through a variety of media channels for years. Why is this news now and why is it being credited to Tim Ferriss?"

I won't downplay Tim's mastery of self-marketing, but seeing this kind of thing makes me go bonkers.