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> You need to consider some users A) don't want to see ads at all

Exactly. I'm really stupefied with arguments that I'm "better off" by opting for tracking ads. Why am I better off? What good does it do to me? It almost seems like these arguments are coming from some other world which I am not living in.

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I think some ads are good. Specifically the kind that informs you of something new. Sometimes when I see an ad with a trailer for a new movie in theaters, I'm appreciative that I learned a movie that I wouldn't have otherwise known about.

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