My specific gripe with it and most articles these days is that it's driving an agenda, the hallmark of which is the omission of any contradictory evidence. In the course of their research, they certainly encountered evidence that contradicted their hypothesis, yet when they went to print all this was omitted.
If someone is exploring an idea, I like it to at least approximate the approach of good scientific research paper. Propose a hypothesis, present the data (supporting or otherwise), have a discussion and then suggest a conclusion for consideration.
As opposed to find data that supports your hypothesis, throw out all other data you encountered along the way and since you have a foregone conclusion, no discussion is necessary.
The other thing I'd like to see if anyone predicting the future to also pen an alternate piece using scenario planning.
"In my previous essay, I predicted X will happen around year Y. In this essay, I'm going to imagine that it is year Y and it turns out that my prediction of X was completely wrong and I will explore all the possible flaws in my previous essay to determine what went wrong.
This approach forces people to be their own devil's advocate.