Given fake meat is new and I'm not seeing it in stores nearby yet, I'm going to assume a fair comparison will take another decade, after the studies and the meta analysis show up.
Until then the burden of proof is not on me ;-)
The problem is you are selling processed vegetable mash with salts, chemical preservatives, conditioners and oil as meat.
It's not meat. It is, what it is. Processed vegetable trash. Sell it that way, and its perfectly fine. People can eat it if they want. Let's not signal this as some healthier alternative.
For more information read: Ship Of Theseus.
I expect more from HN :-)
It will exactly go the way dessert corn flake breakfast has gone over the decades. A highly taste engineered food, loaded with chemicals and macro nutrient stuff which will give you a lot of diseases on the longer run.
Eating processed food with seed oils in factories is not.
The market is manipulated because of status games using bad science... it will unravel itself soon.