Looking at the ingredients list, it's pretty obvious that cancer/heart disease will go up.
I've already got a long-term Put Option on $BYND because not even the CEO or big celebrity investors believe it is a good long-term bet -- cashing out at its peak a few weeks back.
Given the relative ease of spreading information about its deleterious health effects of their products, I think it's a house of cards that will fail, the sooner, the better...