I've noticed multiple people pinging twitter.com/threadreaderapp at the ends of these threads. It rolls up the tweets into a more traditional single-page, blog format.
Basically, what if doing something different would have impacted the reach of the discussion to the point where none of us would have heard about it. Is that better?
The reason people post stuff to twitter is because they have an addiction to the gamification of social media like/share statistics.