Precisely. The article seems to take the tone of "All of this stuff isn't really for tracking" when that's not strictly true. Instead, He doesn't use it for tracking, but that doesn't mean the data isn't still generated and used by some of the third parties. Even if I grant him the necessity of doing things this way, as he seems to claim, that just bolsters the argument that invasive tracking is baked in to nearly everything, that you simply can't do business like this without it happening.