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>We need to 1) further strengthen an awareness of the "free product means you pay with your data

Why? It's a horseshit platitude. Plenty of things I pay for also surveil, advertise to me and sell my data.

If it's free then it sells your data. If it isn't free then it probably also sells your data, but maybe not.

Does the linux kernel steal my data though? It's free.

It is not. A company that does not charge for use must get revenue by selling data. A company that charges for its service doesn't have to get revenue by selling data. It is "freed up" and can turn a profit through fee and skinny advertising.

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