I don't like to downplay such efforts (education in particular) but as a really big organization, who is putting its first foot out of the K8s door, this is a really lackluster approach. You basically have video lectures at this "academy". Not sure if you have noticed the scene out there but one can learn a whole lot more by reading and practicing on site like Katacoda then they would spending the time watching lectures on this site. In any case, VMware is a behemoth when it comes to VMs, and K8s is a match made in heaven for you (no big deal if you came late to the party, you'll be able to catch up better than anyone else - so goes the logic of course).
In my opinion, if you are honestly looking to educate, and it is not just a marketing, then look into delivering the education that is better than anyone else.