The CEO of Whole Foods says eating plant-based 'meats' is unhealthy

>"If you look at the ingredients, they are super-highly processed foods," Mackey told CNBC. "I don't think eating highly processed foods is healthy. I think people thrive on eating whole foods."

>He added: "As for health, I will not endorse that, and that is about as big a criticism that I will do in public."

Well, okay. He's not saying eating animal-based meat is healthier, which is what a lot of people are actually substituting plant-based meat for. According to Wikipedia at least, CEO John Mackey is also either vegetarian or vegan so probably doesn't endorse eating any kind of meat.

Not a vegan, but running 'feed' (whatever that is??? which may contain antibiotics, hormones and toxins and water) through a cow makes it 'highly-processed'.

(Another vague term - like 'natural' and 'healthy' and 'organic' - favored by marketers and which means bupkis.)

In 5 years (having caught up) they'll be assuring us that their plant-based meats are more healthy and natural.