They already extorted Android OEMs using exFat patents for billions, might as well try to look nice.
Also they could support fat while not having the main system storage using fat.
Microsoft managed to make their patent encumbered exFAT file system a required part of the SDXC card spec, just as their much-abused patents on FAT32 were expiring.
I guess it is gracious of them to partially undo the damage they've done, now that they have given up on Windows Phone.