That’s great but there’s nothing benevolent in their intentions. I don’t mean that as a slight, they’re the same as any other corporation - driven by profit and growth, not benevolence.
Microsoft hasn't charged consumers for upgrades to Windows for years - and surely that is because they expect to profit from advertising.
The same can pretty much be said for Windows Pro and small businesses. Why is there no subscription to Windows? Why can't I pay to get 3 more years of security fixes for Windows 7 however an enterprise can?