> Your point seemed to be that MS chose not to care
Quite. It was not about the merits of the ribbon. Which sort of echoes the article "Most software companies ignore user behavior"
> I think they cared but made an informed decision
they were heavily "informed" the ribbon would upset a lot of their customers, and for good reason. If there is another meaning to 'informed' here, please clarify.
People were not against the ribbon, they just wanted the choice. Dynamically reskinning an app like excel/word is entirely possible, and in fact straightforward if you actually own the original skin, which of course MS do.
"kudos to them" - really? For unnecessarily upsetting people who'd paid good money for office? Whose workflow was broken until they had re-learnt the new interface? Who now have a reason to move to LibreOffice, which still has menus?
Why are you defending MS's obviously stupid business decision?