I think this is basically accurate. Even if you have zero expectation that either this or MIPS or whatever works, I don't see how anyone who has seen Crash Reel or any of the football-related concussion documentaries could possibly not spring the extra few bucks.
Someone should put together a list of the cheapest or highest expected-value Pascal's wagers. Even things like flossing your teeth are a good example, where it's clearly good for your gum health even though the Cochrane research is equivocal. (Although using a WaterPik is probably better, especially if you do so in addition to flossing.)
Anyway if you haven't seen it, this movie will change the way you think about sports: https://www.youtube.com/watch?v=c1hxtjlbTHI