[you're right]
It's hard to evaluate situations from the outside so I could also be totally off. At Jungle Disk we consume a ton of tools and they are all easily positive ROI. Good people are hard to find and expensive vs. SaaS subscriptions.
WIt's not just writing. ReadMe doesn't write anything for you. You'd have to build the "platform" before anything is actually written.
But $5k/mo works out to be a ~$30k salary after taxes.