Which I don't think is exactly the case here - the Forbes site is not a blog, it's a news site. This article is their reporting of something newsworthy (even if not the best quality article).
News sites just tend to have lower quality entries than blogs and often engage in blogspam instead of providing links to superior sources or adding something of value.
Obviously. Since they want to keep people on their site.
I wonder what the average time spent on a "news article" vs. a "blog post" is.
There is a difference. A blog is short for web log which implies a personal journal. Anyone can publish a blog without editorial oversight. A news site implies that professional journalists are producing reports with editorial and literary standards. Clearly many media companies blur this line though to the detriment of readers and journalists.
> A lot of them even use the same software.
What difference does that make? The vast majority of web sites use the same web server software (Apache/Nginx)...and the same software elsewhere in the stack.