The causal arrow points the other way. Today Firefox finally started blocking third party cookies (some, not all as Brave does; they use Disconnect.me's 3rd party cookie blocking list) by default. This does not limit mainstream appeal, it follows Safari and Brave, who have been leading the privacy by default movement among browsers.

i duno. the other day i used a friend's computer without an adblocker and searched google for "AWS". i could not see a link to amazon AWS on the results page. it was under 5 ads for azure, gcp, and some other crap. i mean, i use an adblocker on my own devices and had no idea it had gotten that crazy. it was horrifying. the non tech-savvy people are clicking god knows what and fueling a massive industry of identity theft, not to mention the psychological pollution and interference to genuine knowledge and information that so many ads represent. sure brave is sketchy in its own way, but it's a paradigm shift in the right direction. something has got to change. so i can totally see why users and not just investors would want to give brave a try.

Having Google as your default search engine or include Google's safe browsing inside your browser doesn't help with the monoculture threat either, but i guess mozilla thinks otherwise.

In the initial sale, <100 people bought BAT, and perhaps 186K people own it now (ignoring Uphold members) per https://etherscan.io/token/0x0d8775f648430679a709e98d2b0cb62..., but we have ~7M users. Check your math.