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Comment by jonathansampson | Hacker News Reader

Sorry, I'm not sure what you're referring to. Brave has 2 ad-models (one still in the works). First, the User Model. In this model, user's must first opt-in to participate. If/when they do, advertisements are shown (at a user-controllable rate) as OS notifications. When a notification is shown, 70% of the revenue is deposited into the user's wallet.

The second model is the Publisher Model; this is in the works now. Under this model, Publishers will be able to opt-in the system as well, and have ads displayed on their pages. Under this model, publishers receive 70%, and the user receives 15%. But both models require consent before any ads are displayed.

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They're saying that the quality of the ads shown are terrible.

The types of ads shown by early participants is skewed toward blockchain and security topics. For many users, this is not very interesting. But the inventory changes and diversifies with time. We're seeing this happen today, already. The machine-learning model within the browser will also adapt over time, getting smarter and more attuned to your interests and habits.

Quality will increase with Time and Inventory. We're seeing positive trends here, as more and more diverse advertisers are lining up to join the platform.

> some scammy crypto-of-the-day which even FB and Google ban

The comment you first replied to said that the ads were so bad and scammy that they shouldn't be shown to anyone, not that they were poorly targeted.

You're free to disagree with what they said, but it's weird to respond as if they'd said something else entirely that you already agree with.

he mentioned that they were crypto ads. Most crypto related companies are not scams, yet fb and google and reddit ban them to appease government officials. Frankly , with fb & google having monopolised the space its not surprising that brave is picking up their leftovers. There are not many ways to solve this chicken and egg problem

We'll see how long that lasts once the VC money runs out.

Blocking ads and displaying your own certainly is an "ad replacement" model though, and websites that don't want to participate have no choice.

Ads are being blocked, already, on hundreds of millions of devices. Brave users are usually former users of ad-blocking extensions in Chrome and Firefox. As such, these users were beyond the advertising system, far out of reach of Advertisers or Publishers. Brave changes this.

Brave brings security and privacy minded folks back into the system by offering a better deal for all parties. Users get paid without giving up data, Advertisers get better value for their spend. And Publishers don't have to weigh their sites down with third-party scripts to monetize content.

We're not doing ad replacement. We will not without publisher as partner. Anyone saying otherwise is repeating a falsehood.

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