An Ode to Privacy Normalcy

I'm going to have to agree with the author here. Defining what is "normal" or acceptable levels of privacy or tracking has become one of several battlefields in the world of privacy.

An orthogonal but related idea that is often floated is that many web sites _need_ tracking and targeted ads to survive and that they cannot exist without the [increased?] revenue they provide. Personally I think we'd all be better off with fewer web sites that were higher quality and if cutting off some revenue starved some of the weaker click-bait publishers out of business and funneled that revenue at about zero-marginal cost to other higher quality outlets that would actually be a _very good_ thing.