> This seems to be getting slightly overblown in that thread. To be clear, this impacted one datacenter out of ten that make up one availability zone out of six in AWS’s us-east-1 region. So we are talking 2-3% at most of that region’s capacity was impacted.

For how many users was this 100% of their business?

Single-digit outage percentages for cloud services like AWS look like no big deal from the big perspective, which means that they often aren't a high priority. But when you're one of the customers in the 2-3%, it is a big deal, and you want it to be a high priority.

Small hosting providers may have only 3 9s of availability, but when your site goes down their world stops until it's fixed. I've seen reports of 5 9s of availability from Amazon, but when your site goes down, their alerts are still all green and they'll call you back at their leisure.