Since COBOL usage seems to be heavily tied to high transaction volume mainframes (I'm deliberately ignoring the i Series here), which currently mean IBM zOS-based machines, a good approach would be to make zOS easily accessible to hobbyists and students. IBM has a couple products in their cloud that are running on Linux under zVM. It'd be great if I could bring up a small zOS VM and play with it the same way I can make a small x86 Linux VM on just about any cloud provider.
Oh... And the same applies to Linux on POWER (which is more accessible), AIX on POWER (which is less accessible) and Solaris or Linux on SPARC (Oracle could offer their machines on their public cloud).
There is a huge amount of coolness outside the x86 server space. We should ask for the companies who make it to create more onboarding routes for those machines, unless they want the market to think they are internally considered dead ends (I'm looking at you, Larry Ellison).