I don't understand why including the price of shipping in the cost of the item is so bad. We include the price of everything else related to the item in the price. I personally like to know the actual price when I look at the item.
Similarly a few years ago when the EU made it mandatory to have the full price listed for air fares I was really happy. Before you'd have a price then when it came time to checkout you'd have taxes, landing fees, handling charges all added and end up with a price 3 times what was originally quoted.
Since I can't get the item without shipping it should just be included in the price.