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We eventually settled on "Never edit your videos again" but maybe we should switch it back.

We were closer to "Never miss a moment," but the bottom line is that you can already never miss a moment by recording the entire 2 hours of footage.

...but then you have two hours of boring footage in need of editing.

That's probably more thought than we should ask of quick readers though. We'll consider switching.

I think you're definitely over-thinking this.

The average user doesn't record all the time so they would be missing all kinds of great video opportunities.

With your software, they're still not recording all the time but now they don't miss any great video opportunities.

Great page by the way. To the point and great design.

Thanks for the input, all. We're changing it.

I'd say "Precorder turns you into a better videographer." could use some work as well.

1st: "Never miss a moment." 2nd: Tell the user how/why they'll never miss a moment by using your app.

Something like "Save the 10 seconds of video before you press the button" or whatever. Get a little technical.