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Technically speaking, we'd made about $40K in app revenue from our previous apps before we launched iMockups. That $100K is just iMockups revenue, not total for the company.

But you are correct that it was the best ROI so far for any of our apps.

That's a nice return compared to many startups that spend years without being profitable at all.

They built, learned, and re-built. They're now ahead of the game. I admire that.

Note, though, the app is now generating a fairly steady income. If the app does not require much maintenance effort on their part they can go on and work on their next app.

I think that might be the path for most app developers to profitability--having many apps that generate steady income, rather than having a big hit.