This seems to be the natural progression of things. As technology gets better, people adopt the technology because it makes their lives better and their businesses easier to run.

20 years ago, it was impossible to monitor your crops with drones and sensors and software. All you could do was dust it with pesticides band fertilizer and hope. Now that we have a better alternative, people use that.

It's not about being "sustainable", it's just what makes financial sense. That winery now needs to buy less fertilizer and gets a better yeild.