The American Aristotle
aeon.co
aeon.co
His semiotic is not the postmodernist bullshit (in the sense of Harry Frankfurt) that is usually denoted by the term. It was a pragmatic attempt to understand why symbolic reasoning works and the specific mechanics by which symbols signify their referent mediated by an interpretant. His obsession with clarity is the exact opposite of postmodernist “semiotics.”
[1] https://en.wikipedia.org/wiki/Simon_Newcomb#Peirce_family
I'll stick with Einstein, Darwin, and Maxwell, thanks.