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Apple hasn't really been on the bleeding edge for a while now. Android phones had bigger screens, wireless charging, quick charging, NFC payment years before the iPhone had those features.

Apple strengths are in integration, design and marketing. Like mentioned, other phones had NFC payments way before the iPhone, but I'd say mobile phone payment really took off when Apple Pay came out. That's the power of marketing and influence at work.

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Well on the hand other the Apple FaceID was in fact on the bleeding edge. Apple introduced it two years ago and we're only going to see it on the Pixel later this year. And for SoC performance I don't think any Android phone can surpass Apple's chips from last year. Apple really is on the bleeding edge for some things. You can't expect them to be on the bleeding edge for everything.

Apple Engineers didn't invent it, it was a 3rd party technology purchase.

> Apple strengths are in integration, design and marketing.

I would place unmatched iOS security first, strong privacy stance second, well before marketing.

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