It's a lot cooler now, it seems because of the money + media exposure. There are still some old and new negative stereotypes, particularly against CS students
One of my friends recently took a job at Apple for less pay, and for a team she didn't like over a job at another company. She complains to me all the time about working there, while posting selfies and stuff at the campus. I don't understand why people do this.
"Cool" is a vague term. Pick some clearer labels against which to evaluate and you'll be able to have clearer answers.