Especially as he goes on to state:
> It feels like a difference of four people when, in reality, it’s a difference of 80. That’s a much bigger difference than we expect.
I had to stop reading here.
> It feels like a difference of four people when, in reality, it’s a difference of 80. That’s a much bigger difference than we expect.
I had to stop reading here.
So, what do you want to know, "yes for every 100" or "yes for every no" ? It matters.
Your mind sees the 5% going to 1% (or the 95% going to 99%) and thinks it's a small difference. When in actuality it's a big change.