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It's not only the fine, it's the bad publicity those companies get when getting the fine

Damage to their brand worth billions

Cambridge analytica scandal costed FB a lot more then the fine

It cost them in their users trust

and that's the worst kind of punishment a large brand such as facebook can get

All fair points, but I wouldn't exactly call damage to brand reputation the single worst punishment a corporation can get though. Can easily think of an infinite number of worst punishments.

I guess there is a parallel with actual people. Personal reputation matters, but surely we need to be a bit more harsh when punishing certain behaviour.

The worst kind of punishment is if Mark Zuckerberg went to jail and every media was broadcasting him in handcuffs.

It would have sent a strong message to other CEOs. Don’t fuck with people’s data.

But that seldom happens. It’s US, the rich rule the country.

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