Technically, it's posed as an exchange. People "pay" their data to get these services. People so freely give their data/privacy so much that at this point, it's a required part of using most of humanity's technology. The icon exists, it's called the power button, because if you stop paying, they don't provide the service anymore.
Don't get me wrong, it's a terrible state of affairs, and plenty of people don't even realize they're "paying" like this (likely on purpose, data is much more valuable when people don't realise the data is being collected). But there's no competition, no alternate provider of free maps & guidance that is as good as google maps and protects privacy.
So yes, of course. For the same reason that if I could simply poke an icon and receive $1000, of course I would do that.