To run with this, I assume your potential customers aren't looking explicitly for "VR training". They're probably looking for "training that takes less time and/or increases $success_metric" - can you take this angle? Do you have data that show something like "patients treated by EMS workers trained with $our_product have $improved_success_metrics"?

Or maybe it takes less time? Something like "Spend less time on training. Our VE training takes 50% of the time as traditional training while improving $test_outcome"?