If, for example, Goldman Sachs did the same thing, that might not go over smoothly, but I don't think it would see such a negative reaction. I'd assume that feels more in line with the status-quo, whereas tech companies getting involved in financial instruments is not as familiar.
I more so wonder what would happen if a company like Stripe did this. They are sort of a "financial" company, but I'd say also undoubtedly a "tech" company too.