So far Apple has shown they can make low grade camera filters with AR. What do you think gives them an advantage over players like Microsoft Hololens + Holographic in the space?
You wouldn’t classify the Hololens or Magic Leap as being at least the Newton of AR?
It feels like now, everyone is trying to solve the interface problem (I'll concede, perhaps not as well as Apple) but we still don't really know what the problems and use-cases really look like yet.