The grantparent is right when it comes to terms:

- Ken Burns effect -> zoom and pan around the image.

The Ken Burns effect is a type of panning and zooming effect used in video production from still imagery. The name derives from extensive use of the technique by American documentarian Ken Burns. (Wikipedia)

- 2.5D parallax effect -> what we see in the link

https://blog.pond5.com/16853-create-2-5d-parallax-effect-ima...

https://www.youtube.com/watch?v=WcSdhtxId2o

Note that these two can (and frequently are) be combined, and Ken Burns himself does so occasionally.