It's ironic that the author who introduced a ton of tech people to psychologically manipulative product design with his book "Hooked: How to Build Habit-Forming Products" is now selling the solution to the problem that he helped create.

Here's how he described his last book:

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How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

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To top it off he's trying to growth hack his new book by putting a branded red "do not disturb" sign in the book, that he expects you to put up on your desk for all of your stressed out colleagues in your open office to see. (https://youtu.be/XVbH_TkJW9s?t=906)