The design was done by Julien Morel,(joolz.fr), the same guy who did the previous design of Matt Mullenweg(http://ma.tt/). he has done a lot of great design for a few french sites as well. You should check his portfolio. He is a nice guy. He is now working on a costumed page for my twitter account (@exaggerated_com).
Content creation has been a nightmare to produce this far. Spotlights are easy to generate, cause they are aggregated live in our admin database and are all pre-populated.
Original content however is something really difficult to produce on a daily basis. I had a redditor to produce the articles, I used to pay him like 800$per month. but he cashed in the money before xmas and never re-appeared... I have just found a great content provider now who is charging me 5$/article.
Definitely creating a startup has been hard as hell!
I am a private banker/ portfolio manager in Geneva Switzerland. I founded the site just for fun during my spare time.
glad you enjoy it.