This is doubly funny because both _The Angel's Game_ and _The Shadow of the Wind_ take place in or around Sempere and Sons, a small bookshop in early 20th C Barcelona. The proprietor is always a "Senor Sempere" who is integrated with the neighborhood and understands its needs; much of the appeal of the shop is, of course, the books, but it's the Sempere(s) working there who make it different. Words like "integrated with the community" have been so debased by politicians and others that they barely mean anything, but if they still did, they would apply here.
The depictions of Sempere and Sons are certainly romanticized, but they still point to a desire for knowing someone who really, deeply knows books. If Borders once had that desire or those kinds of people on staff (even in corporate), the OP in the Atlantic indicates they no longer do.