I'm actually curious about the differences in the formats. Is H.264 a better format? If so, does that mean that the web will always choose "free" over quality, if so, is there any incentive to create better embedded technologies, if a "free" albeit technically worse "knockoff" is available regardless of how open the other tech is, simply because it wants to be compensated when used by commercial entities that plan to profit off their work. For example, if they had non-commercial, GPLv2 and commercial licensing options.