TechCrunch decides to use its powers for evil
techcrunch.com
techcrunch.com
Stuff like this is going to happen more and more; people don't realize that Twitter is a broadcast medium, or that they are seriously getting published every time they reply to an online media story.
Unfortunately, the idea that AT&T CSR's see customers as "crazy idiots" is at least marginally newsworthy. You can't call this story "evil". Bait, yes. But valid.
I really hope it was worth the page-views.
Getting a young mother fired to take a cheap shot at AT&T is certainly not what I consider classy.
You're basically saying, "it sucks that she didn't realize she had picked up a bullhorn and maybe people should cut her a break". Nobody is obliged to cut her a break. I bet nobody does.
If Consumerist had run this same story, nobody would think it was "evil". It would get a comparable level of attention. The CSR, who made a grave error, would still have been fired.
Running a customer service organization well is /difficult/ - and being a CSR in a customer service organization that is not run well is /very difficult/
There, I saved you a few days of reading TechCrunch.
As it is, the best they came up with was an app where you could complain.
Imagine a mobile company that could detect that they had really bad coverage where you lived, and directed you to a competitor with better coverage. Wouldn't that inspire confidence and loyalty? That they're there to provide a great service?
The really crazy thing for me is that someone would stick with a company providing them with really bad service for 3 years without looking elsewhere.
First off, it means that you don't wear down your customer service representatives dealing with people who can't be helped. This person has been 'worn down' and is probably not going to be very helpful to your customers at all. It's a common thing; customer service is a hard job. It pays poorly and offers few opportunities for advancement. If you keep customers who can't be helped around, your customer service people often spend the majority of their time on people who can not be helped, something that would be incredibly frustrating even if the job paid okay and had reasonable opportunities for advancement.
Secondarily, even if the person still feels like you gave them poor service, the 'at least I got a refund' quite often mollifies them to the point of not complaining (or at least complaining less) in public. I mean, I don't want to let myself be held hostage by public complaints; some people will complain no matter what you do. But, I think that a refund when a customer is unsatisfied is quite often the easiest, most polite, and in the end, cheapest way to fire a customer who needs firing.
I swear I'm not crazy either.. :-)