I blindly click ads on websites I like, once I realized the stupidly high amount click-throughs pay ($0.10-$1.50 per click from Google Ads)
If you a like a website, a much better strategy is to simply send the site you like money, buy something directly from the site you like, or (least helpfully) actually buy the item an advertiser is selling after clicking through their ad on the site you like.
The ad is there, its my pageview, I'll click on anything I please, thank you very much.
<edit - remove profanity>
Read the aforementioned comment.
And the only known is, they get money when he clicks. The rest is speculation and straw-men.