Transit is mostly a fixed cost business (step-fixed cost technically). That means that the marginal rider brings marginal revenue, but no additional costs. Transit operations have a break-even point: when you have X riders, you break even. Anything more is pure profit, and anything less is a negative cash flow.
When you rob transit of customers by subsidizing cars, you make transit less sustainable. Subsidizing cars literally means you'll end up subsidizing transit too. The opposite is true, and it's provable: Transit is dramatically more profitable in countries where driving is less subsidized. It was wildly profitable in the US too, before we started subsidizing cars.
The answer to getting more transit funding isn't to pay more in general fund taxes or fares, it is actually to tax road users. Tax road users appropriately, and transit will have more more users, more revenues, and little to no increase in costs. A 5% reduction in car use could double transit ridership nationwide. Oh, and our roads will have more maintenance funding, less congestion, and less wear and tear. A win-win if there ever was one.