So only the websites that are big enough to make deals with specific advertisers are allowed to make money on the internet?
Edit to add: These solutions will not be as convenient as the current state of affairs, I contest that.
Nobody needs to wait on the internet - you can just go right ahead and type!
"there's EBay..."
You're saying that for a business to be successful on the internet they need to get their money from buying and selling goods on eBay instead of running adverts? Or that they'll sell adverts on eBay? I'm puzzled.
If ads are the only way to "make money on the internet" then we've created a monster whose only sustenance is advertising and it is its time to lay down and rest eternally.
If that means a third of the internet no longer exists... even sites I have at one time enjoyed, then so be it.