At the time, AOL's facilitation of people going online was a pretty big exception, too. After a short while, it was time to move on, and those who showed the way ahead were those who had already been critical of AOL.
GOTO [url] or [AOL keyword]
having an analog with regards to Facebook. But such an analog doesn't currently exist and the sort of personalized information channel Facebook makes available doesn't appear likely to exist on the open web.