You could just as easily make a blog "Things Real People Don't Say About Your App"

"I like the functionality, but it doesn't follow best practices."

or "Things Real People Don't Say About Science"

"These findings are compelling, but I'd like to see some corroborating studies in peer reviewed journals".

Any consumer facing industry is going to have a world of jargon that is inaccessible or ridiculous to the layperson. And similarly, these industries can support those who want to participate but don't have anything to add.

I don't see this as a jab at advertsising (although, it very well may have been intended as such) I see it as a jab at wannabes.

If you still don't believe me, try reading tech job postings...

[edit: typo]